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It’s a head-scratcher. L’Eroica is a cycling event that turns its back to the modern and opens its arms wide to the welcoming embrace of steel bikes, hard and few gears, down tube shifting (if any at all), narrow tires, wool jersey, toe clips, and hairnet helmets. As the founder of l’Eroica, Giancarlo Brocci, says: “We want people to rediscover the beauty of fatigue and the thrill of the conquest.” Check out our latest story: stories.strava.com/leroica (clickable link in my profile). #leroica (at Monte Sante Marie, Asciano)

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