
What a great promotional campaign by Canadian Blood Services! For me, donation has become so routine that I have kinda forgotten about the potential personal impact my donation could have on another (completely anonymous but precious) human being. How much more intimate a connection could I possibly have with another person than to have my blood coursing through their veins? So, I am sharing this with the intention of having this campaign have a similar personal and human impact on you, hopefully inspiring you to make a simple but critical donation of your own. #itsinyoutogive.

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