
Please excuse the profanity; that’s not why I like this sign. Well, that’s not the only reason I like this sign… Somehow, I like its simple and direct message. It appears to be more of an instruction to someone or something you don’t like rather than an expletive, like “Fuck off!!”. The fact that it is on a wayfinding sign formalizes it, giving it a different meaning than what I would normally expect when I hear those words.

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